Recode
Beauty & cosmetics
The pitch
- Season / Episode
- S2 E1
- Aired
- 2 Jan 2023
- Industry
- Beauty/Fashion
- From
- Ludhiana, Punjab
- Founded
- 2018
- Asked for
- ₹1 Cr for 1%
- Valuation asked
- ₹100 Cr
The outcome
- Result
- No offer
- Yearly revenue
- —
- Gross margin
- —
Founders
- Dheeraj Bansal — Co-founder source
- Rahul Sachdeva — Co-founder source
Researched from public sources · checked 20 Aug 2026
What happened next
- Recode Studios IPO listed on BSE SME platform
Recode Studios completed an IPO on the BSE SME platform, with the issue open May 5-7, 2026, a price band of Rs 150-158 per share, and listing on 12 May 2026.
InvestorGain (IPO data, corroborated by Chittorgarh and IPO Watch) · 5 May 2026
- Shark Tank snub earns Recode Studios an additional Rs 5 crore worth of business
After the sharks declined to invest, Ludhiana-based cosmetics brand Recode Studios received a surge of retail and distribution interest (Nykaa, Myntra Beauty, Swiggy Instamart) and projected roughly Rs 5 crore in extra FY23 revenue from the show's virality, according to co-founder Dheeraj Bansal.
afaqs! · 13 Jan 2023
News is researched from public sources, is not exhaustive, and carries the date it was published — not a live status.
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