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EM5

Pocket perfumes

Deal

The pitch

Season / Episode: S4 E20
Aired: 31 Jan 2025
Industry: Beauty/Fashion
From: Indore, Madhya Pradesh
Founded: 2022
Asked for: ₹70 L for 2%
Valuation asked: ₹35 Cr

The outcome

Deal: ₹1 Cr for 10%
Deal valuation: ₹10 Cr
Yearly revenue: ₹8.35 Cr
Monthly sales: ₹1.7 Cr
Gross margin: 70%

Who invested

Aman₹1 Cr for 10%

Founders

Shashank Chourey — Founder source

Researched from public sources · checked 20 Aug 2026

What happened next

Homegrown perfume brands smell strong growth through capital infusion
Business Standard reported that House of EM5 now processes more than 2,000 online orders a day and sells nearly 80,000 bottles a month, up from about 900 orders in its first year (2022-23).
Business Standard · 9 Jan 2026

News is researched from public sources, is not exhaustive, and carries the date it was published — not a live status.

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