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ekatra

Handmade paper goods

Deal

The pitch

Season / Episode: S2 E17
Aired: 24 Jan 2023
Industry: Lifestyle/Home
From: Kota, Rajasthan
Founded: 2019
Asked for: ₹40 L for 10%
Valuation asked: ₹4 Cr

The outcome

Deal: ₹20 L for 20%
Deal valuation: ₹1 Cr
Debt: ₹20 L
Yearly revenue: —
Monthly sales: ₹5 L
Gross margin: 80%

Who invested

Peyush₹10 L for 10% + ₹10 L debt
Amit₹10 L for 10% + ₹10 L debt

Founders

Meenakshi Jhawar — Co-founder source
Aishwarya Jhawar — Co-founder source

Researched from public sources · checked 20 Aug 2026

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