EatBetterCo
Healthy delicious snacks
The pitch
- Season / Episode
- S4 E38
- Aired
- 26 Feb 2025
- Industry
- Food and Beverage
- From
- Jaipur, Rajasthan
- Founded
- 2020
- Asked for
- ₹50 L for 0.5%
- Valuation asked
- ₹100 Cr
The outcome
- Deal
- ₹50 L for 0.5%
- Deal valuation
- ₹100 Cr
- Royalty
- 1%
- Yearly revenue
- ₹14.47 Cr
- Gross margin
- —
Who invested
- Namita₹50 L for 0.5%
Founders
- Mridula Kanoria — Co-founder source
- Vidushi Kanoria — Co-founder source
- Shaurya Kanoria — Co-founder source
Researched from public sources · checked 20 Aug 2026
What happened next
- Shark Tank India-featured snacking brand Eat Better Co raise Rs 17 crore in funding
Eat Better Co raised Rs 17 crore in a pre-Series A round co-led by Prath Ventures and Spring Marketing Capital, with participation from existing investors, to expand its product portfolio and quick-commerce operations.
Indian Startup News · 9 Apr 2025
News is researched from public sources, is not exhaustive, and carries the date it was published — not a live status.
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